Pricing Strategies of Tiger Airways Research Paper

Pricing Strategies of tiger Airways - Research Paper ExampleThe tiger Airways is divided into run and brands much(prenominal) as the marketing and client services which comprise the in flight services, the marketing service and cabin crew (Albers, Auerbach, & Baum, 2005, p. 154). Furthermore, the workal services comprise flight operations, catering, aviation services, and operation planning and control services. The other section of the airline is the commercial message service section. The airline has operations in countries like China, Hong Kong, Thailand, and Australia. Amongst all its destinations mentioned above, Thailand stands out as its major market. The gild has a well-established website that enables passengers and other clients to book tickets cheaply online. This and other determine strategies will be discussed in resultant sections. This project, therefore, aims to explore the set strategies used to sell the Tiger airways tickets as well as other products. To suc cessfully explore its pricing strategies, the discussion will also capture the factors influencing tiger airways pricing strategies and the positive and negative impacts of the pricing strategies used by Tiger airways.The pricing strategies used to sell the Tiger airways tickets and other productTiger Airways employs a mix of pricing strategies coupled with unbeatable deals on airf bes aimed at helping passengers to reach their destinations safely and cheaply. In addition to their competitive airfares, they also offer superb deals on hotels. Some of these strategies are discussed below. 2.1 Low-fare pricing Strategy Tiger Airways employ a low-fare pricing strategy. By definition, gibe to Graham (2008) the low-fare airlines also employ low cost strategies lowering their costs in relation to the pricing and cost strategies of their rivals. The business model of Tiger airways is primarily characterized by the simplicity of products and services, low costs of operation as well as a sp ecific positioning, allowing them to offer their customers prices that are low, without offering many of bare services. The low prices provided by Tiger Airways have been appealing and attracting new clients in the market and even the airports such as Changi Airport in Singapore have adapted and transforming relative to the growth of the airline (Carrilho, 2010). establish on the fact that low cost air companies require reduced or lower airfares, airports are also assigned to this particularly segment by paying close attention to the income generated by activities that are non aeronautical in nature as commercial services due to the income gen